Indevin Group, New Zealand's largest wine producer and exporter and owner of the Villa Maria brand, has announced that Silver Fern Farms CEO, Simon Limmer, will replace Duncan McFarlane in early 2024.

McFarlane, who founded Indevin Group in 2003, will retire after 20 years at the helm of the business, a period that saw exponential growth from a contract wine maker to New Zealand’s largest wine company.

In a statement announcing the change, the company said that: “After his long and successful tenure as CEO, McFarlane will remain a valuable member of Indevin Group as a Board Director and consultant for critical strategic projects, while continuing to serve the New Zealand wine industry in a range of advisory roles.”

Limmer joins Indevin Group after five and a half years at Silver Fern Farms, and previously 10 years leading Zespri’s global operations.

Indevin Group Chairman, Greg Tomlinson, says they are thrilled to welcome Simon Limmer as the new CEO. “Simon is a highly regarded leader with extensive experience in exporting quality New Zealand products to the world. Simon brings a deep understanding of representing New Zealand brands globally, [and] the importance of grower and partner relationships.

“Simon has a clear affinity with New Zealand primary industries and delivering premium New Zealand brands internationally, both of which are critical to the next chapter of Villa Maria and Indevin Group’s growth strategy.”

Simon Limmer says he is excited to be joining the Indevin team. “I believe that the business will continue to exceed consumer expectations when it comes to offering the best of New Zealand through iconic brands such as Villa Maria. By combining Indevin’s proven ability to grow and produce premium wines with globally recognised brands, there is a very strong model, poised for further growth.”