Lyre’s gets behind Dry July
Non-alcoholic spirits brand Lyre’s has got behind the Dry July NZ Trust, confirming its role as the 2022 Dry July campaign partner.
The annual Dry July campaign challenges Kiwis to go alcohol-free for the month of July to raise funds for New Zealanders affected by cancer. The funds raised this year will help Look Good Feel Better NZ, PINC & STEEL NZ, and Prostate Cancer Foundation of New Zealand.
Lyre’s will donate 10% percent of all sales from its consumer website throughout the month of July to Dry July NZ Trust, while also supporting the cause with additional activity and events.
The global award-winning company has a range of 18 non-alcoholic spirit variants that it says have been designed to create 99% per cent of the world’s cocktails.
“By partnering with Lyre’s, we’re able to point Kiwis towards a non-alcoholic substitute to make their Dry July a little easier, while still maintaining their commitment to raising funds,” says Campaign & Fundraising Manager of Dry July, Ashleigh Oliver.
“By going Dry this July you have the chance to raise important funds for people affected by cancer. Since the first New Zealand Dry July in 2012, the Dry July NZ Trust has raised over $7.8 million, with 54,000 Kiwis having participated to date,” says Oliver.