Hospitality NZ President Nick Keene has announced Steve Armitage as the organisation’s new Chief Executive, effective from 14 August.

Armitage’s career has spanned the public and private sectors, most recently specialising in tourism, major events, business attraction, communications and public affairs.

He was GM, Destination, at ATEED for eight years until 2021, and since then has Chaired the Business Events Industry Aotearoa (BEIA) and consulted to the events and tourism industry.

Keene said Armitage’s proven track record, deep understanding of the industry, and alignment with the organisation’s strategic goals made him the ideal candidate to lead the organisation.

“We are thrilled to have Steve join our team as the new Chief Executive. He brings a wealth of experience and expertise to the role, and his forward-thinking mindset aligns perfectly with Hospitality NZ's vision for the next 3-5 years,” said Keene.

Keene also thanked outgoing Chief Executive Julie White for her significant contributions to Hospitality NZ over the past five years. “We extend our heartfelt gratitude to Julie for her dedication and achievements during her tenure.”

Steve Armitage said: “I feel very privileged to step into this role at such an important time and I am determined to build on the tireless work that Julie and the team have performed in recent years. 

“Hospitality has always been close to my heart, providing a strong foundation for my career. I look forward to combining my experience and passion with that of the wider membership to advance the interests of the sector.”

Steve Armitage will gradually assume his new responsibilities over the next two months to familiarise himself with the organisation and its operations before taking on the role full-time in mid-August.