Brewers Yeastie Boys have teamed up with the I AM HOPE Foundation on a new release beer, created to shine a light on the issue of self-harm and get New Zealand men talking more about how they’re feeling.

“When you hear that most men receive their first bunch of flowers at their own funeral, it makes you stop and think,” says Yeastie Boys NZ GM, Josh Sanford. “And in a country like New Zealand where self-harm among Kiwi blokes is too high, we’re having too many funerals. Giving flowers to each other isn’t really something a lot of men do, but sitting down with a beer and chatting is.”

Described as a “drinkable bunch of flowers”, Yeastie Boys Blokequet is a 2.5% ABV hazy pale ale with scant bitterness, with an explosion of ‘flowers’ and tropical, citrus fruit to taste. The hop aromas have subtle floral notes from earl grey blue flower, notes of bergamot, orange citrus and white wine spice.

Every can sold makes a donation to the I AM HOPE Foundation.