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New products and updates from our advertisers

Clase Azul México expands into NZ with Tickety-Boo

Clase Azul México has announced its official entry into the New Zealand market through a strategic partnership with Tickety-Boo Liquor.

This expansion marks an important milestone in Clase Azul’s continued global growth, bringing its ultra-premium tequila and mezcal portfolio to New Zealand’s evolving luxury spirits landscape.

Known for its handcrafted decanters and commitment to Mexican artistry, Clase Azul has built a strong international presence rooted in authenticity, craftsmanship, and elevated consumer experiences.

Through this partnership, Tickety-Boo Liquor will lead the brand’s route-to-market across New Zealand, focusing on premium on-premise accounts and select retail partners. The collaboration is designed to establish a strong and sustainable foundation for the brand, with a focus on long-term brand equity and controlled distribution.

The initial rollout will include Clase Azul’s core tequila expressions and mezcal offerings, with plans to introduce select limited editions as the market develops and allocations are made available for New Zealand.

Distributor: Tickety-Boo Liquor

Coruba’s new look goes back to the future

New Zealand’s favourite mainstream rum brand, Coruba, has unveiled a refreshed packaging identity that celebrates the brand’s rich Jamaican heritage while strengthening its presence on shelf.

The relaunch stays true to Coruba’s unmistakable character while delivering a brighter, more vibrant visual impact for today’s rum drinker with a dialled-up focus on the iconic sunset – a favourite beacon for New Zealand’s rum drinkers.

Updates to fonts, colours and overall balance deliver a cleaner, more approachable look, without losing the authenticity that loyal Coruba drinkers know and expect.

The updated packaging has been designed to work harder in-store. Clearer hierarchies and bolder brand cues ensure the Coruba name and variants are instantly recognisable in an increasingly competitive rum category, helping consumers navigate the range quickly and confidently.

The new look retains the warmth, energy and depth that have long defined Coruba, designed to resonate with existing fans while inviting new consumers to discover the brand.

Distributor: Campari NZ

New Whisked Chocolate Brownie Whiskey

Meet Whisked – a luscious new chocolate brownie whiskey flavoured liqueur, now available in New Zealand exclusively through Federal.

Whisked’s flavour profile is defined by an authentic, oven-fresh brownie character. On the nose, it leads with heavy dark cocoa and hints of toasted hazelnuts, transitioning into a palate of fudgy chocolate and smooth vanilla.

The finish is balanced by the distinct warmth of its Kentucky-inspired whiskey base, ensuring the sweetness remains refined and punchy.

Its higher alcohol volume (30% ABV) makes it exceptionally well-suited to high-end dessert cocktails, as it retains its character even when shaken with ice or mixed into creamy espresso martinis.

Whisked is also ideal for serving straight or over ice.

Distributor: Federal