Agave Spirits joins Federal Merchants & Co.

Agave Spirits Ltd, maker of Besos Margarita, has signed a nationwide distribution deal with Federal Merchants & Co.

Effective from 1 April 2025, Federal Merchants & Co will be the exclusive New Zealand distributor for all Besos products.

The range includes the signature ready-to-serve Besos Margarita Clásica, the Besos Margarita Habanero, and Besos Ligera RTD.

Luis Cabrera, the founder and chef behind Besos Margarita, says the new distribution is an exciting milestone for Besos. “Partnering with Federal Merchants gives us a real opportunity to scale our brand, expand our distribution, and increase our presence in stores, bars, and restaurants. Their proven success with both local and global brands make me confident that this partnership will take Besos to the next level.”

Federal Merchant’s Managing Director, Michael Morton, said “We are excited to welcome Chef Luis and Besos to the Federal family. We have seen a huge rise in the popularity of the margarita cocktail recently and we know consumers are looking for quality and convenience when hosting at home. That’s why Besos is the perfect partner for us to bring the ultimate margarita experience to our customers.”