Coruba partners with L.A.B

Coruba is to partner with Kiwi band L.A.B to present their winter shows in 2024 – a move the rum’s New Zealand distributor describes as “a significant milestone in Coruba’s New Zealand growth strategy”. 

Thirsty Camel Managing Director, Brad Madigan, says they’re excited to announce the partnership with L.A.B as the official naming rights sponsor for their 2024 shows. “L.A.B is a quintessential Kiwi band that brings the vibes of summer everywhere they go. We are so looking forward to working with L.A.B on this partnership with Coruba Rum and we can’t wait to bring Sun Down, Vibe Up to life with amazing consumer experiences, give-aways and money-can't-buy experiences at L.A.B shows in 2024.” 

L.A.B Manager and Founder of Loop, Mikee Tucker, says, “The L.A.B boys are thrilled to be partnering with Coruba for their 2024 shows – the Jamaican connection makes L.A.B and Coruba the perfect match. We’re looking forward to launching this partnership with L.A.B’s winter shows in the North and South Islands.” 

Coruba’s collaboration with L.A.B celebrates their latest album, L.A.B VI, released in late February.