Entries open for New World Beer & Cider Awards

Entries have opened for the New World Beer & Cider Awards, offering brewers and cidermakers a chance at making the Top 30 list and receiving nationwide sales and promotion.

Entrants do not need to be an existing New World or Foodstuffs supplier and new entrants are actively encouraged. The key entry requirements are the ability to provide supermarket compliant product and supply minimum stock amounts to ensure New World can meet customer demand for the winning brews. 

Submissions close on Friday 16 February 2024, and judging samples are due Friday 1 March, with some flexibility to Thursday 7 March by arrangement. 

The New World Beer & Cider Awards judging will be held in Auckland in mid-March. A 29-strong panel of beer and cider professionals will make up the independent panel of judges led by Chair Michael Donaldson and Deputy Chair Kelly Ryan. Together they will determine the Top 50 and Supreme Winner. Results will be released later in 2024. 

The Top 30 winning brews will be rewarded with shelf space in 140+ New World stores nationwide as well as comprehensive promotional support instore and out. The next 20 Highly Commended entries will also be recognised and published on the New World website as part of an overall Top 50 list.

Now in its tenth year, the New World Beer and Cider Awards have become one of New Zealand’s most popular beer and cider competitions, regularly attracting upwards of 700 entries from more than 100 local beverage-makers and importers.

Rachel Carter, who leads the categories for Foodstuffs North Island, says the competition’s unique consumer focus has made it a popular fixture for industry and consumers. “For beer and cider makers, the benefits of a Top 30 win at the New World Beer & Cider Awards provide an unmatched opportunity to boost brand awareness and grow sales across the country. 

“And for our beer and cider-shopping customers, the Top 30 list has become a trusted, ‘go-to’ guide – whether they’re new to it all and just want the confidence to try something different or keen fans eager to explore the best of the best.” 

W: All entry details can be found at newworld.co.nz/nwbca.