Free AF teams up with Khloe and Kris

Following its successful launch into the USA, New Zealand premium alcohol-free drinks company Free AF has teamed up with world-famous influencers Khloe Kardashian and Kris Jenner.

The mother-and-daughter duo shared an Instagram post to their combined audience of 350 million followers in early January, showing them enjoying Free AF’s alcohol-free cocktails to celebrate Dry January.

Data showed that Dry January has seen a groundswell of support in the USA, with a quarter of Americans aged 21+ participating in 2024.

The collaboration with Khloe Kardashian and Kris Jenner follows Free AF’s arrival into the States in mid-2024, where it is now stocked in over 2,800 stores including Walmart, Target, Safeway and Sprouts among others, and online through DoorDash and Amazon.

“The US market is predicted to be one of the fastest growing markets for non-alc products and for Free AF, we are forecasting a tripling of our revenue versus last year,” says founder Lisa King. 

“We have achieved immense growth and are so excited to have Khloe and Kris on board to help us with our next level of awareness and scale both in the US and New Zealand. We never thought we would be working with the world's most famous family!”