Lion launches Speight’s Summit Zero lager

Lion has launched Speight’s Summit Zero lager, the first zero alcohol beer under the Speight’s brand. The new release is in market now.

“Speight’s has hit blockbuster status as New Zealand’s number one selling beer by volume(*1),” says Lion NZ Marketing Director Rachel Ellerm. “People love the taste of Speight’s so a zero-alcohol option was the logical next step. We’re excited to be launching Speight’s Summit 0.0% lager.”

She says there is huge untapped consumer demand and growth to be seen in the lighter and zero alcohol beer category. “Zero alcohol beer is forecast to hit $25 billion in sales globally by 2024. In New Zealand, the lighter beer category(*2) is growing at 24% percent(*1), but as a proportion of total beer sales New Zealand is still well below global levels.

“Lion has been actively growing its no- and low-alcohol beverage portfolio and has a number of lighter or near zero percent options available; this is Lion’s second alcohol free beer,” says Ellerm. “We expect it to be a huge hit with Speight’s fans and consumers looking for a lighter option alike.” 

Distributor: Lion

*1. June MAT Scan Nielsen 2021

*2. Lighter options include Low/No Alcohol, Low Carb/Cal, and Free From (e.g. Gluten Free)