New partnership for Scapegrace and LOOP

New Zealand’s largest independent spirits brand, Scapegrace, has announced an ongoing partnership with independent music company LOOP that will align it with leading and upcoming New Zealand artists and music.

It says the LOOP partnership will enable Scapegrace to showcase its RTD range across popular music festivals, providing an opportunity to sample product en-masse to a wide audience, nationally.

Initial summer events include three L.A.B festivals in Tauranga, Hastings and Whangarei and three Summer Thieves shows in Waihi Beach, Hamilton and Leigh.

Scapegrace co-founder and marketing director Mark Neal says, “We could not be more excited about this partnership between two leading New Zealand brands, both creatives in their own right. The partnership with LOOP provides Scapegrace the opportunity to create a canvas for both brands to creatively collaborate on music, entertainment and cross-promotional activity over the summer.”

Mikee Tucker, Founder of LOOP says they’re thrilled to be partnering with Scapegrace. “The core driver of our business has always been around forming meaningful relationships with Kiwi-owned innovators, and this partnership is exactly that. We’re excited to see it finally come to life ahead of the summer season.”