NZ white wine the UK’s festive pick

New Zealand white wine showed strong performance over the festive season in the UK, according to the latest figures of all wine in that market.

NZ Winegrowers says that in the four-week period leading up to 28 December 2024, New Zealand white wine was the country of origin leader in the Still White Wine Category, with value growth up 7.3% and volume growth up 9.7% compared to the same period last year.

Annual Scan data compiled by Nielsen IQ shows New Zealand maintained a high average price of £8.09 per bottle, well above the market average of £6.69. MAT Value growth was up 9.2% and Volume up 9.8%.  

Chris Stroud, New Zealand Winegrowers’ Market Manager UK Europe says they are delighted to see New Zealand white wine continue to perform so strongly over the busy Christmas period. “We know consumers like to treat themselves and trade up over the festive season, so it is pleasing to see New Zealand as the white wine of choice.

“Sauvignon Blanc remains the driver for this growth accounting for £1 out of every £2 spent on Sauvignon Blanc in the UK, however, we are also seeing increased listings and performance with other white New Zealand varieties, such as Pinot Gris, which offers an opportunity for retailers to further premiumise the category.”

New Zealand red wines also enjoyed success with the average price per bottle commanding over £10.50.

The news comes as New Zealand Winegrowers heads into a busy season of Annual Trade tastings taking place in Dublin, London and Edinburgh at the end of January, in collaboration with Wine Australia. Catalogues are now available and Trade can register here.