NZ wine export value hits new high

The value of New Zealand wine in international markets has reached a new high, with exports for 12 months to September at $2.03 billion, up 6% from the previous year, says New Zealand Winegrowers (NZW).

The industry body says that the USA ($727 million) and Canada ($157 million) are at new record levels. The total value increase of 6% is due to a rise in value per litre, with volume for the 12 months to September decreasing 4% from a year ago.

The month of September 2022 has set a new export record of $287 million, this being the first time the export value has exceeded $1⁄4 billion in any month.

Vineyard at te Pā - image courtesy New Zealand Winegrowers.

“Record export value in September proves that our customers continue to appreciate the exceptional flavours, commitment to quality and sustainability of New Zealand wines, particularly in key international markets such as North America,” said Philip Gregan, CEO of New Zealand Winegrowers.

NZW says that the record export value emphasises the adaptability and resilience of the industry as increasing production costs and inconsistent shipping reliability have continued to impact growers and wineries. It notes that the ongoing labour shortage and scarcity of skilled workers remains a serious concern, along with operating in a high inflation environment.

Hopes are high for the return of international wine tourists, following the reopening of New Zealand’s borders and easing of COVID-19 restrictions.

“Cellar doors have been hit hard by the collapse in international tourist numbers over the past two years,” said Gregan. “Alongside domestic holidaymakers, international tourists will give wine businesses the boost they need to see them through the busy summer period, and beyond.”