NZ Winegrowers launches petition for white wine emoji

New Zealand Winegrowers is to petition the Unicode Consortium to develop a white wine emoji.

It comes as the country’s top three exported white wine varieties are internationally celebrated in May, with International Sauvignon Blanc Day (6 May), International Pinot Gris Day (17 May) and International Chardonnay Day (26 May).

NZ Winegrowers has themed the month ‘Pour Yourself a Glass of New Zealand’ and will run a series of activations, including encouraging people to sign a petition for the white wine emoji.

“New Zealand white wine makes up 93% of our global exports, and while Sauvignon Blanc represents 85% of our exports, New Zealand also produces other world class white wine varieties such as Pinot Gris and Chardonnay, “ says Charlotte Read, General Manager, New Zealand Winegrowers.

“We hope that by requesting the white wine emoji from the Unicode Consortium it will shine a spotlight on the breadth of high-quality white wine that New Zealand produces, as well securing the emoji that has long been missing from the keyboards of digital devices since their creation in the late 1990s.”

The petition will be submitted to the Unicode Consortium at the end of May, along with a submission requesting the inclusion of the emoji.