Pals gains B Corp certification

New Zealand drinks brand Pals has achieved B Corp certification – the first alcoholic RTD brand only to do so.

B Corp Certification is a global designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.

Pals Director and Co-Founder, Mat Croad, says they’re particularly proud to gain the certification after operating for only three and a half years.  “Landing our B Corp certification is a huge milestone for Pals – especially being recognised for our sustainability efforts so early on in our business journey. Becoming certified was a huge undertaking for our small team and something we're all so proud of.”

Nick Marshall, Pals Director and Co-Founder adds: “When we set out to achieve B Corp certification, it helped provide a rigorous framework and benchmark for sustainable business practices that we will continue to improve against for the years to come. Although it's fantastic to be the first in our category to achieve this certification, we hope in time that B Corp certification will become a norm for all businesses.”

The certification process included team volunteering, implementing a supplier code of conduct, the Unsung Pals initiative (which rewards local heroes doing great things in their community), achieving official carbon zero certification (endorsed by Toitū) and implementing enhanced parental policies, which offers soon-to-be Pals parents up to 80% pay for 16 weeks or 13 weeks at full pay.

D: Pals is distributed by Federal Merchants