Phoenix Organics extends support of Sustainable Coastlines

Phoenix Organics has signed a three-year gold sponsor partnership with Sustainable Coastlines, extending the drinks company’s work with the environmental group.

It has been a founding partner of Sustainable Coastlines since 2014.  

Sustainable Coastlines’ mission is to remove litter and restore waterways around New Zealand, and the team at Phoenix Organics, which is part of The Better Drinks Company and Asahi Beverages, recently helped to clean an Auckland beach and reserve to remove rubbish deliberately discarded or that had washed ashore.

The teams’ collection added to the 1.7 million kilograms of litter that Sustainable Coastlines has removed from New Zealand’s beaches and waterways since the charity’s inception in 2009.

Asahi NZ CEO Andrew Campbell, who took part in the clean-up, says helping forge a more sustainable future for New Zealand is a key element of Asahi Beverages’ overall business strategy.

The Phoenix Organic team at work with Sustainable Coastlines in Auckland.

“We know it’s important to our people, customers, and consumers to do what we can to reduce the impacts of climate change, use more sustainable packaging, aid the circular economy, and encourage the recycling of our products. That’s why we’re proud to be renewing and extending our partnership with Sustainable Coastlines. We’re also grateful for access to their resources to educate and inform our people on how we can individually do more to support the planet.”

Asahi Beverages is accessing DIY rubbish collection kits from Sustainable Coastlines on top of its partnership extension for its 400 New Zealand employees. The kits will enable employees to collect and remove rubbish from their local parks, beaches, and waterways across the country ahead of summer.

“We have staff based throughout the country,” Campbell explains, “and will be providing everyone with access to collection kits so they can get out with friends or family and do their bit for the environment. This is something our people have asked for. They want to work for an employer doing more in terms of sustainability – they also want to help personally do their bit and our beach clean-ups are a great example of this.”

Phoenix Organics (and the wider Asahi Beverages business) is also a member of the Packaging Forum which is focused on the recovery and recycling of beverage containers (glass, aluminium, and plastic).