Pokeno Whisky appoints Tickety-Boo

Award-winning New Zealand single malt whisky distillery, Pōkeno Whisky, has appointed distributor Tickety-Boo Liquor to help build its presence across the domestic On-Trade market.

Pōkeno’s whiskies are already in more than 20 markets worldwide and the distillery has been recognised most recently with gold medals for two of its signature single malts at the Las Vegas Global Spirits Awards.

Pōkeno founder and owner Matt Johns says that while expansion into more international markets remains a priority, the move to appoint Tickety-Boo underlines a commitment to sharing their journey of discovery with whisky lovers of Aotearoa.

“I am delighted that Tickety-Boo will be distributing Pōkeno Whisky to the on-premise market in New Zealand. As two family-owned businesses, we’re committed to building a strong and lasting relationship, and their expert team is highly motivated to continue growing the market for our fantastic range of creative single malts,” says Johns.

“Our current partnership with Liquorland in the off-premise sector will continue, but with Tickety-Boo on board, more Kiwis will have the opportunity to experience and fall in love with our diverse offerings – from our core single malts to our more imaginative limited editions.”

Pōkeno single malts will join premium international brands such as Starward (Australia), Arran (Scotland), Kyro (Finland) and Amrut (India) in the Tickety-Boo portfolio.

Tickety-Boo will distribute Pōkeno’s full range of single malt whiskies. These include the signature range of Origin, Discovery, and Revelation; the Exploration Series, which includes the world’s first single malt whisky to be finished in Totara casks; and its growing portfolio of special limited editions.