Sign-ups open for Coca-Cola's Designated Driver

Coca-Cola is inviting bars and restaurants across New Zealand to sign up for its Designated Driver programme, which will run from 1 November 2021 to 31 January 2022. 

Launched in New Zealand in 2016, the Designated Driver campaign provides three non-alcoholic drinks from the Coca-Cola range for those who choose to be the sober driver for their friends on a night out.  

Hospitality New Zealand is again endorsing the initiative for Summer 2021/2022. “Incredible initiatives like this from Coca-Cola go a long way to support the industry and those that volunteer to get their friends and family home safely on a night out,” says Hospitality New Zealand Chief Executive, Julie White.  

Customers can obtain their drinks by texting “Driver” to 345, registering their details and choosing a participating bar. They then receive vouchers for three non-alcoholic drinks from the Coca-Cola range, including Coke, Coke No Sugar, Sprite, Fanta, Schweppes and more.   

Licensed bars and restaurants are encouraged to get involved in this year’s Coca-Cola’s Designated Driver campaign and can find out more from their local Coca-Cola representative. 

Coca-Cola says the campaign and participating bars will adhere to the relevant government Covid-19 guidelines throughout the campaign and adjust accordingly. 

W: Find out more at  coke.co.nz/driver