UK export deal for Dancing Sands

Dancing Sands Distillery has secured an export deal with established UK wine and spirits importer Enotria&Coe.  

The Golden Bay distillery says that its Dancing Sands Dry, Sun-Kissed and Sauvignon Blanc gins are available immediately through UK online spirits retailer Spirits Kiosk and listings in retail stores, bars and restaurants are underway too. 

“We are excited to finally have Dancing Sands Distillery in our portfolio,” says  Enotria&Coe Managing Director, Ants Rixon. "With the interruption of COVID-19, it's taken almost two years since first talking to finally launching.”

Dancing Sands’ Founder and Managing Director, Sarah Bonoma, says she is thrilled to be entering the United Kingdom and expects this initial deal to see the distillery’s export growth double in the short term and become 50% of Dancing Sands’ total sales within the next three years. 

"As a New Zealand-based gin producer, launching in the home of gin is an incredible milestone for us,” says Sarah Bonoma. “As a Brit myself, there's a heightened sense of achievement personally. The current COVID-19 travel restrictions mean I can't be with my family and friends in the UK physically, but by launching Dancing Sands there, something we created can."  

Dancing Sands launched in 2016 and has grown from the husband-and-wife team of Sarah and Ben Bonoma to seven employees, with its range available in more than 500 liquor stores, bars, and restaurants across New Zealand. It also exports into the US and Canada.  

D: Dancing Sands is distributed in New Zealand by Federal Merchants & Co.