Cassels Brewing and Deep Creek team up

Christchurch’s Cassels Brewing has announced a strategic sales and distribution partnership in the North Island with Auckland-based Deep Creek.

From Monday 16 October, Deep Creek will become the distributor of Cassels products in the North Island, bolstered by an expanded sales team. The partnership encompasses key account management, field sales, and distribution in the North Island.

The breweries say the new partnership will bring a wider brand reach thanks to an amplified sales team; an enhanced customer experience with a single point of contact for orders, deliveries, and invoices; and more investment in new beers to help fuel the growth of the local craft beer market.

Zak Cassels, co-founder of Cassels Brewing, says they’re thrilled to announce the partnership with Deep Creek. “It's been a long time in the making, and we truly believe Deep Creek is the perfect match – an independently owned company sharing our values, along with a fantastic range of beers that complement our own.”

Paul Brown, co-founder of Deep Creek, added: “Our alignment with Cassels perfectly matches our growth. Representing Cassels’ award-winning beers in the North Island is an exciting opportunity, offering our customers the best products in the market and a more streamlined service.”