Suntory Oceania appoints NZ Licensed Sales Director

Suntory Oceania has appointed Jared Chamberlain to the role of New Zealand Licensed Sales Director as the business prepares to officially launch its $3billion multi-beverage partnership across the premium spirits and non-alcohol segments.

From January 2026, Suntory will assume management of the licensed Route to Market in New Zealand.

Suntory Oceania says that Jared Chamberlain will establish and lead the licensed team in New Zealand, a new unit responsible for the development and execution of Suntory Oceania’s channel strategy, driving customer engagement and market growth across the alcohol portfolio.

His background spans more than 18 years in the beverages industry across Commercial Finance and Sales, and most recently as General Manager – Licensed.

Jared Chamberlain - NZ Licensed Sales Director for Suntory Oceania

Jared says he’s thrilled to be joining Suntory Oceania at such an exciting time of growth and transformation. “Having spent over 20 years in sales, this will be the first year I focus solely on building the route to market rather than selling, and I’m ready for the challenge. Bringing our portfolios together presents a huge opportunity to drive growth and deliver even greater value to our customers.”

Suntory Oceania says the appointment is part of its broader strategy to establish itself as the fourth-largest beverage group in the region, combining the strengths of Suntory Global Spirits and Suntory Beverage & Food in Oceania.

With full end-to-end control of its portfolio of more than 40-market leading brands, the partnership will include local manufacturing, sales, and distribution, and is set to be fully operational by mid-2025 in Australia and January 2026 in New Zealand.