Karma Drinks teams up with Melanoma NZ

Karma Drinks is partnering with Melanoma New Zealand to help raise funds through sales of a special limited edition Lemmy Lemonade.

The brand’s popular lemonade character, Lemmy, can now be seen being sun smart on a new limited edition bottle. The company will donate proceeds from every bottle and can featuring the Melanoma New Zealand sticker until $10,000 is raised.

“Karma Drinks is all about being kind and doing good for others through the sales of our drinks. So we came up with the fun idea of a limited run of Lemmy Lemonade getting sun smart!” says National Sales Manager James Boshier.

“It seems all Kiwis know someone who has unfortunately experienced some form of skin cancer. Key stakeholders at Karma are part of this group, so we highly value the great work Melanoma New Zealand is doing. Being a beverage company, often consumed outdoors in the summer, the idea of a partnership made complete sense.”

D: Karma Drinks